Tag: growth

Introduction - TruConversion Review Welcome to my TruConversion Review post. Do you have visitors to your site that are bouncing? Sick of guessing what is working on your site? Google Analytics answers the question of what, but seldom answers the question of the why. That is where behavior analytics tools are in play, and this time around, I am going to scrutinize TruConversion. This single-board solution is guaranteed to reveal the secrets behind user behavior with tools such as heat maps, recordings of their session,s and surveys. And currently, AppSumo has a lifetime offer on it. I have been trying it on my personal site to determine whether it really does match the hype. TruConversion is the answer to unlocking the potential of your site. Let's dive in. What is TruConversion? TruConversion Review TruConversion is an all-inclusive Conversion Rate Optimization (CRO) tool. It is more than just regular analytics, in that it presents you with a graphical view of how people use your site. Imagine that there is a silent spectator who observes every step your visitors take and thus is able to see frustrations and areas of improvement. TruConversion Review - Who is TruConversion For? E-commerce Store Owners: To understand why customers turn tail. Digital Marketers & CRO Specialists: To confirm A/B tests and the intent of the user. Bloggers & Content Creators: To identify what content they will find interesting and at what point to lose patience. TruConversion Review: My Hands-On Experience I put TruConversion on my review site for a period of two weeks. The following is how I break it down. 1. Heatmaps: The Large View. The visual overlays are heatmaps, and they display the areas where the users are clicking on, moving their cursor, and scrolling. Click Maps: The immediate display of the fact that a non-linked image was receiving loads of clicks was a clear indication to me that a user was engaged with it, and I could exploit the opportunity to use it. Scroll Maps: Taught me that 60 percent of my readers did not read through the entirety of my long-form articles. This made me organize my content to be more engaging. Move Maps: Shown where users moved their mice, and in many cases, this matches up with reading habits. Charisma: Incredibly actionable and intuitive. The graphical information can be easily interpreted and shown to the team members or clients. 2. Session Recordings: The "Aha!" Moment Generator Perhaps the most compelling feature is this. You are also able to look at actual, anonymized movies of individual users browsing your site. I learned: A user was lost by my checkout process, another user couldn’t find a vital call-to-action button, and multiple visitors found themselves confused with a form field on their mobile phone. The Conclusion: It is qualitative gold. Whereas heatmaps indicate trends, recordings of the session indicate to you the human experience of the number. It is sort of free, open usability testing. 3. Surveys & Polls: Share Your Polls With Your Visitors. TruConversion allows you to use targeted surveys to collect first-hand feedback. Exit-Intent Surveys: I have one of these to query, "Why did you not buy this today? The responses were ruthlessly frank and most helpful. On-Page Polls: Basic Was this page helpful? The poll provided me with instant gratification scores. The Decision: The Channel to the mind of your customer. This alone is able to create a backlog of improvements to your site. 4. Other Notable Features Form Analytics: Find out what fields are leading to form abandonment. One particular field that I discovered had a 30 percent drop-off rate. Funnel Analysis: Trace users along critical journeys e.g., Sign Up > Onboarding > Purchase, to understand their drop-off areas. User Interface: The dashboard is properly organized and is easy to navigate between the various data points. TruConversion Pricing: TruConversion Review It is at this stage that things become interesting. AppSumo provides lifetime access at a cost that can be compared to a subscription (similar tools may cost $100 and more each month). Here are the typical tiers: License Tier 1: $69 (One-time payment) - Good enough to start on a single website. Tier 2: License - $138 (One-time payment) - Unlocks additional pageviews and websites, which is ideal to have when you own a small business. Tier 3 License: $228 (One-time payment) - This is the most reasonable choice when agencies or sites have high traffic and have the highest monthly pageview limit. Is the AppSumo Deal Worth It? Absolutely. A lifetime license is based on a one-time payment that is less than two months of subscription with a competing tool. Any person who is serious about enhancing the performance of his or her website will be impressed by the value proposition. TruConversion Review: The Pros and Cons Summary Pros: One-Stop-Shop: Heatmaps, videos, and surveys within a tool. Lifetime Value that is unbeatable: The AppSumo offer makes it affordable to all. Actionable Insights: The data can be interpreted and action taken on it in real time. Isolates UX Problems: Single-handedly isolates particular problems that have a negative impact on your conversion rate. Simple to Install: Only place a single block of code on your site. Cons: Pageview Limits: Tiers are usually calculated using monthly pageviews, like most tools. Sites with a lot of traffic require an increased plan. Data Overload: When a neophyte encounters the data, it may be too much information without any definite focus. Takes Action: The tool will present to you the issues, yet you will have to do the work to correct these issues. Summing up: Is TruConversion Worth Purchasing on AppSumo? TruConversion is a no-brainer, should you have a site and you are interested in turning visitors into customers. And it is not simply another analytics tool, but a health check tool for your website. The observations that you can gain after only a few of the session recordings or a heatmap can result in changes that will make the tool pay back several times over. The financial risk is eliminated in the AppSumo lifetime deal. You are not bound to a big monthly payment, and this makes it one of the best investments you can make in your online business. My Recommendation: License Tier 1 or 2. The information you will gather will be very useful to the extent that you will be able to know very fast whether you should upgrade to the next level to increase capacity. You are all set to find out what you have been missing. >> Click Here to Grab Your TruConversion Lifetime Deal on AppSumo Now!

TruConversion Review: AppSumo LifeTime Deals Tested

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